Airline Loyalty Program History: contains information about customer activity and demographics related to an airline's loyalty program, including a promotional campaign aimed at enhancing program enrollment.
The airline implemented a promotional campaign (2018 Promotion) aimed at enhancing program enrollment. The dataset encompasses information regarding:
Customer flight activity and loyalty points
Program signups and enrollment details
Cancellations within the loyalty program
Comprehensive customer demographics
Contains geospatial, temporal, numeric and categorical information about each customer.
https://www.kaggle.com/datasets/siddharth0935/airline-loyalty-program/data
| Attribute | Type | Classification | Description |
|---|---|---|---|
| Loyalty Number | Quantitative | Not Data, randomly gen | Unique numeric ID per customer. |
| Country | Categorical | Nominal | Customer’s country of residence. |
| Province | Categorical | Nominal | Province/state of residence. |
| City | Categorical | Nominal | City of residence. |
| Postal Code | Categorical | Nominal | Postal or ZIP code. |
| Gender | Categorical | Nominal | Gender of the customer (e.g., Male, Female). |
| Education | Categorical | Ordinal | Highest education level (High School < College < Bachelor < Master < Doctor). |
| Salary | Quantitative (Continuous) | Ratio | Annual income of the customer. |
| Marital Status | Categorical | Nominal | Marital status (e.g., Single, Married, Divorced). |
| Loyalty Card | Categorical | Ordinal | Tier of loyalty card (Star > Nova > Aurora). |
| CLV | Quantitative (Continuous) | Ratio | Total revenue (invoice value) from all flights ever booked by the customer. |
| Enrollment Type | Categorical | Nominal | How the customer enrolled (Standard or 2018 Promotion). |
| Enrollment Year | Quantitative (Discrete) | Interval | Year the customer enrolled. |
| Enrollment Month | Quantitative (Discrete) | Interval | Month the customer enrolled. |
| Cancellation Year | Quantitative (Discrete) | Interval | Year the customer canceled membership (if applicable). |
| Cancellation Month | Quantitative (Discrete) | Interval | Month the customer canceled membership (if applicable). |
MIT Licensed