I have mapped the question data to be grouped by social media, with each question having the count of a certain answer linked to a phrase denoting what the answer was (ex. 1 -> VF (Very Frequently) or STR A (Strong Agree)) to enable easy creation of barcharts for each question! I think grouping it by media would make sense as I will often be examining the answers for a particular media, but I also grouped by question tag as that may also be helpful to compare media on a question.